In this six-week Online course students apply the modern principles of strategy management toward understanding and then solving the practical strategic problems of entering the global marketplace. The course focuses on building an understanding of the need for awareness of, and accommodation to change in a company’s internal and external environments.
The student will perform a strategic situation analysis of a real firm chosen by the student, and will complete a strategic plan for the proposed export (or import) product and company as preparation for entry in the global marketplace.
Prerequisite: Global Marketing (BUS-403)
Course Credit: 4 Credit Hours