A historical perspective of culture’s impact on international trade is examined by students as a basis for building an understanding of cultural diversity in global business. Students learn how to be culturally proactive in pursuing international trade in today’s dynamic environment. Case studies are used to demonstrate cultural concerns and problems. Practical methodologies for including culture issues in the planning process as firms enter new international markets are formulated and practiced.
Prerequisite: Exporting/ Importing Environment TRD-201 course suggested but not required. Some college experience is strongly suggested for this upper-division course.
Course Credit: 3 Credit Hours