Researching the Global Village

BUS-404

Course Description:

In this six-week Online applied-research course, students demonstrate their understanding of the course material by individually assuming the role of an Export/Import Manager who is seeking a new international market for his/her firm's product(s). This is part one of the student’s capstone project. The research techniques designed and demonstrated in this course, and knowledge learned in earlier courses are applied toward answering this real world export/import problem.

Global Marketing Research Project: Using the company's internal and external strategic situation analysis completed in the course: Global Strategic Management (MGT-402), each student designs a research strategy aimed at providing the information necessary to complete an actual Import/Export Plan in the final course,Global Export Plan (BUS-405). Much of the effort put forth in this course comes to fruition in the final course as the raw data and key issues uncovered here become woven in the final course into a focused, practical strategy for the firm's global success.

Prerequisite: 

Exporting/ Importing Environment TRD-201
Global Logistics (SCM-202)
Global Strategic Management (MGT-402)
Global Culture (BUS-401)
Global Marketing (BUS-403)

Course Credit: 4 Credit Hours

Major Course Topics & Course Outcomes

As a result of the group and individual activities included in this course, the student will acquire the following knowledge and skills that can be applied to the workplace:

The practical implications a firm's current situation has on its ability to pursue global markets?

  • Describe how to match the firm’s current situation with realistic global market opportunities  
  • Break down how to perform a competitive audit.

The steps needed to plan an import/export effort?

  • Demonstrate how to plan an export effort.

Forecasting risk and market opportunities

  • Utilize common methods to forecast potential market opportunities.
  • Assess the risks and uncertainty involved in a new exporting effort.

How does an Export Manager find markets?

  • Recognize how to perform primary and secondary market research in support of a marketing effort.
  • Analyze market research data, both primary and secondary, to address research questions in a timely fashion.

The role of research in supporting the export manager

  • Break down the functional role of the export manager and how marketing research supports the export function.

The critical global logistics issues impacting the results of marketing research.

  • Describe the importance of supply chain issues on marketing research for new markets.
  • Identify the various viable distribution channels facing the exporter.

Modern information technology

  • Demonstrate the use and leverage of the Internet and other global resources to perform market research.
  • Recognize the various sources available for secondary research material.

Using local, state and government agencies and organizations worldwide in the search for information.

  • Identify how to access information through government sources.
  • Interact with the various state and federal agencies as needed to complete the marketing research.

What are the first steps in assembling an Export/Import Plan?

  • Understand the proactive steps needed before the “go” decision is made to export.

The final research package required by the export manager in preparing for a new market.

  • Judge what components should be assembled in researching a potential market.
 

For current Course Materials click the provided link. Look for the Course Name & Code, to view the course materials needed for class.

 

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