Global Marketing

BUS-403

Course Description:

This six-week Online course is  designed to help the student apply the modern principles of strategy and marketing toward solving the practical problems of entering the global marketplace. Attention is also given to understanding the need for awareness of, and accommodation to, change in a company's internal and external environments. Case studies are utilized to provide a demonstration of the practical marketing issues and concerns of successfully participating in the global marketplace. A special emphasis is placed on using the Internet for market research and for e-commerce.

The student completes a strategic situation analysis of a real firm chosen by the student, and will complete a domestic marketing plan for the proposed export (or import) product and company as preparation for entry in the global marketplace.

Prerequisite: Exporting/Importing Environment (TRD-201) Course.

Student Testimonial:

BUS 403 - International Marketing is a class that would benefit any professional. The course is informative and helpful to gaining a better development of marketing and business plans for any sized business. It was the second class that I've had with Professor Budde-Sung, and I was again impressed by her dedication, guidance and mastery of the subject matter.

- Stephanie Wood

 

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